Color

#7173da

#7173da
hex#7173da
rgbrgb(113, 115, 218)
hslhsl(239, 59%, 65%)
oklchoklch(0.603 0.154 279.9)
Closest name: Pan Purple (#657aef)Relative luminance 0.2083

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dad971

#71a8da · #a471da

#da7173 · #73da71

Split-complementary

Open in tool →

#daa471 · #a8da71

#da71a8 · #dad971 · #71daa4

Contrast

#7173da as textRatioAAAA largeAAAFix
Aaon white
4.06:1failpassfail
  • AA: use #6567d7 as the text (4.69:1)
  • AAA: use #4043ce as the text (7.21:1)
  • AA: or shift the background to #141414 (4.53:1)
Aaon black
5.17:1passpassfail
  • AAA: use #8d8fe2 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7173da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7173da reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7173da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7173da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7173da-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md