Color

#714979

#714979
hex#714979
rgbrgb(113, 73, 121)
hslhsl(290, 25%, 38%)
oklchoklch(0.469 0.089 320.8)
Closest name: Magic Magenta (#7f4774)Relative luminance 0.0966

Colors that go with #714979

Charcoal, Sea Green and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#517949

#594979 · #794969

#797149 · #497971

Split-complementary

Open in tool →

#697949 · #497959

#795949 · #517949 · #496979

Contrast

#714979 as textRatioAAAA largeAAAFix
Aaon white
7.16:1passpasspassPasses AAA — no fix needed.
Aaon black
2.93:1failfailfail
  • AA: use #9763a1 as the text (4.62:1)
  • AAA: use #b089b8 as the text (7.12:1)
  • AA: or shift the background to #cfcfcf (4.6:1)
  • AAA: or shift the background to #ffffff (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #714979 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #714979
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #714979 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/714979-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md