Velvet
Open in tool →Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.
Color
#712d4b
#712d4b
hex
#712d4brgb
rgb(113, 45, 75)hsl
hsl(334, 43%, 31%)oklch
oklch(0.403 0.102 355.1)Closest name: Beet Red (#7e203f)Relative luminance 0.059
Colors that go with #712d4b
Teal, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #712d4b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #712d4b in 5 real palettes, including Lenovo's brand system and M&M's's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #712d4b in 7 real palettes, including Blush and Bookshop, as that palette's text colour.
Blush Pink #e8b4b8
shipped3 real palettes, including Blush and Nursery put Blush Pink beside #712d4b, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #712d4b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Denim #1560bd
shippedDesigners have shipped Denim with #712d4b: 3 real palettes, including Hinge's brand system and Heinz's brand system, as the accent.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #712d4b: 3 real palettes, including Nursery and Macaron, as the supporting colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #712d4b: 3 real palettes, including Darkroom and Stone, as the supporting colour.
Real palettes that use #712d4b
Tints & shades
Harmonies
Contrast
| #712d4b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.64:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.18:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #712d4b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#712d4b reads as warm. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #712d4b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #712d4b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/712d4b-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md