Color

#712d46

#712d46
hex#712d46
rgbrgb(113, 45, 70)
hslhsl(338, 43%, 31%)
oklchoklch(0.401 0.1 359.6)
Closest name: Beet Red (#7e203f)Relative luminance 0.0583

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2d7158

#712d68 · #71362d

#46712d · #2d4671

Split-complementary

Open in tool →

#2d7136 · #2d6871

#68712d · #2d7158 · #362d71

Contrast

#712d46 as textRatioAAAA largeAAAFix
Aaon white
9.7:1passpasspassPasses AAA — no fix needed.
Aaon black
2.17:1failfailfail
  • AA: use #bb5479 as the text (4.66:1)
  • AAA: use #cc7f9c as the text (7.08:1)
  • AA: or shift the background to #b3b3b3 (4.62:1)
  • AAA: or shift the background to #dbdbdb (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #712d46 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#712d46 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #712d46
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #712d46 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/712d46-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md