Color

#707401

#707401
hex#707401
rgbrgb(112, 116, 1)
hslhsl(62, 98%, 23%)
oklchoklch(0.537 0.119 112.2)
Closest name: Crocodile Style (#767437)Relative luminance 0.1594

Colors that go with #707401

Charcoal, Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #707401

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#050174

#743e01 · #377401

#017074 · #740170

Split-complementary

Open in tool →

#013774 · #3e0174

#01743e · #050174 · #740137

Contrast

#707401 as textRatioAAAA largeAAAFix
Aaon white
5.01:1passpassfail
  • AAA: use #585b01 as the text (7.21:1)
Aaon black
4.19:1failpassfail
  • AA: use #7a7e01 as the text (4.81:1)
  • AAA: use #979d02 as the text (7.14:1)
  • AA: or shift the background to #f5f5f5 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #707401 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#707401 reads as vivid, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #707401
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #707401 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/707401-babea2-4e8fdf-272d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md