Color

#7072b2

#7072b2
hex#7072b2
rgbrgb(112, 114, 178)
hslhsl(238, 30%, 57%)
oklchoklch(0.578 0.098 281.5)
Closest name: Flood (#6677bb)Relative luminance 0.1869

Colors that go with #7072b2

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b2b070

#7094b2 · #8f70b2

#b27073 · #73b270

Split-complementary

Open in tool →

#b28f70 · #94b270

#b27094 · #b2b070 · #70b28f

Contrast

#7072b2 as textRatioAAAA largeAAAFix
Aaon white
4.43:1failpassfail
  • AA: use #6d6fb0 as the text (4.61:1)
  • AAA: use #4f5192 as the text (7.18:1)
  • AA: or shift the background to #080808 (4.52:1)
Aaon black
4.74:1passpassfail
  • AAA: use #9293c4 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7072b2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7072b2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7072b2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7072b2-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md