Color

#989ac8

#989ac8
hex#989ac8
rgbrgb(152, 154, 200)
hslhsl(238, 30%, 69%)
oklchoklch(0.701 0.067 282.6)
Closest name: Easter Egg (#8e97c7)Relative luminance 0.3396

Colors that go with #989ac8

Charcoal, Amber and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #989ac8

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c8c698

#98b2c8 · #ae98c8

#c8989a · #9ac898

Split-complementary

Open in tool →

#c8ae98 · #b2c898

#c898b2 · #c8c698 · #98c8ae

Contrast

#989ac8 as textRatioAAAA largeAAAFix
Aaon white
2.7:1failfailfail
  • AA: use #6d6fb0 as the text (4.61:1)
  • AAA: use #4f5192 as the text (7.18:1)
  • AA: or shift the background to #333333 (4.69:1)
  • AAA: or shift the background to #0f0f0f (7.11:1)
Aaon black
7.79:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #989ac8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #989ac8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #989ac8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/989ac8-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md