Color

#7070ff

#7070ff
hex#7070ff
rgbrgb(112, 112, 255)
hslhsl(240, 100%, 72%)
oklchoklch(0.622 0.207 278.5)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2225

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ffff70

#70b8ff · #b870ff

#ff7070 · #70ff70

Split-complementary

Open in tool →

#ffb870 · #b8ff70

#ff70b8 · #ffff70 · #70ffb8

Contrast

#7070ff as textRatioAAAA largeAAAFix
Aaon white
3.85:1failpassfail
  • AA: use #6161ff as the text (4.5:1)
  • AAA: use #2e2eff as the text (7.12:1)
  • AA: or shift the background to #1a1a1a (4.52:1)
Aaon black
5.45:1passpassfail
  • AAA: use #8a8aff as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7070ff as the background.

Brands using this color

Fonts for this mood

#7070ff reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7070ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7070ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7070ff-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md