Color

#70537f

#70537f
hex#70537f
rgbrgb(112, 83, 127)
hslhsl(280, 21%, 41%)
oklchoklch(0.49 0.077 313.7)
Closest name: Berry Jam (#655883)Relative luminance 0.1116

Colors that go with #70537f

Charcoal, Sea Green and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#617f53

#5a537f · #7f5377

#7f7053 · #537f70

Split-complementary

Open in tool →

#777f53 · #537f5a

#7f5a53 · #617f53 · #53777f

Contrast

#70537f as textRatioAAAA largeAAAFix
Aaon white
6.5:1passpassfail
  • AAA: use #684d75 as the text (7.22:1)
Aaon black
3.23:1failpassfail
  • AA: use #8b689c as the text (4.56:1)
  • AAA: use #a78db4 as the text (7.11:1)
  • AA: or shift the background to #d9d9d9 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #70537f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #70537f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #70537f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/70537f-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md