Color

#70243d

#70243d
hex#70243d
rgbrgb(112, 36, 61)
hslhsl(340, 51%, 29%)
oklchoklch(0.384 0.11 3.6)
Closest name: Beet Red (#7e203f)Relative luminance 0.0504

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#247057

#702463 · #703124

#3d7024 · #243d70

Split-complementary

Open in tool →

#247031 · #246370

#637024 · #247057 · #312470

Contrast

#70243d as textRatioAAAA largeAAAFix
Aaon white
10.45:1passpasspassPasses AAA — no fix needed.
Aaon black
2.01:1failfailfail
  • AA: use #c44a73 as the text (4.57:1)
  • AAA: use #d57c9a as the text (7.18:1)
  • AA: or shift the background to #ababab (4.55:1)
  • AAA: or shift the background to #d4d4d4 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #70243d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#70243d reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #70243d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #70243d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/70243d-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md