Color
#243d70
#243d70rgb(36, 61, 112)hsl(220, 51%, 29%)oklch(0.368 0.093 263)Colors that go with #243d70
Steel Blue, Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Steel Blue #4682b4
analogousshippedSteel Blue is #243d70's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shippedBlue is paired with #243d70 in 7 real palettes, including Alaska Airlines's brand system and CVS's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Cadet Blue #5f9ea0
shippedCadet Blue is paired with #243d70 in 4 real palettes, including Open House and Coastal, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #243d70 in 5 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Deep Sky Blue #00bfff
shippedDeep Sky Blue is paired with #243d70 in 4 real palettes, including Lamborghini's brand system and Vimeo's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #243d70 in 12 real palettes, including Hasbro's brand system and Hinge's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Light Sea Green #20b2aa
shippedLight Sea Green is paired with #243d70 in 4 real palettes, including Confluent's brand system and Lagoon, as the accent — a combination designers have actually shipped, not a computed rotation.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #243d70: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #243d70
Tints & shades
Harmonies
Contrast
| #243d70 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.62:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.98:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243d70 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#243d70 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #243d70 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/243d70-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md