Dusty Blue
Open in tool →Dusty blue and mist with a nude accent — the quiet wedding palette; nothing here competes with a photograph.
Color
#698ab0
#698ab0
hex
#698ab0rgb
rgb(105, 138, 176)hsl
hsl(212, 31%, 55%)oklch
oklch(0.623 0.069 252.4)Closest name: Bay View (#6a819e)Relative luminance 0.2431
Colors that go with #698ab0
Charcoal, Copper and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #698ab0: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
complementaryshippedCopper sits directly opposite #698ab0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #698ab0 in 5 real palettes, including Beach Hut and Wired's brand system, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #698ab0: 7 real palettes, including Hershey's's brand system and Glacier, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #698ab0 in 7 real palettes, including Retro Pop and NASCAR's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #698ab0: 7 real palettes, including Telegram's brand system and Astro's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #698ab0: 15 real palettes, including Dusk and Campus, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #698ab0: 4 real palettes, including Honda's brand system and Wendy's's brand system, as the supporting colour.
Real palettes that use #698ab0
Tints & shades
Harmonies
Contrast
| #698ab0 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.58:1 | fail | pass | fail | |
Aaon black | 5.86:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #698ab0 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #698ab0
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #698ab0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/698ab0-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md