Forest Floor
Open in tool →Moss and bark with a mushroom-cap amber — grounded and quiet, made for long-form nature content.
Color
#697f66
#697f66
hex
#697f66rgb
rgb(105, 127, 102)hsl
hsl(113, 11%, 45%)oklch
oklch(0.572 0.046 141.7)Closest name: Ecological (#677f70)Relative luminance 0.1914
Colors that go with #697f66
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #697f66: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #697f66, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #697f66: 6 real palettes, including Riverbed and Wellness, as the accent.
Crimson #dc143c
shippedCrimson is paired with #697f66 in 7 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #697f66: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #697f66: 4 real palettes, including Studio Grey and Spline's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #697f66 in 5 real palettes, including Noir Beauty and Harvest, as the lead colour.
Medium Orchid #ba55d3
complementaryMedium Orchid sits directly opposite #697f66 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #697f66
Tints & shades
Harmonies
Contrast
| #697f66 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.35:1 | fail | pass | fail | |
Aaon black | 4.83:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697f66 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #697f66
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #697f66 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/697f66-a2bea2-884edf-1f2d24-eef1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md