Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Color
#697e5d
#697e5d
hex
#697e5drgb
rgb(105, 126, 93)hsl
hsl(98, 15%, 43%)oklch
oklch(0.567 0.055 134.4)Closest name: Clouded Pine (#628468)Relative luminance 0.1872
Colors that go with #697e5d
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Champagne #f7e7ce
shippedChampagne is paired with #697e5d in 4 real palettes, including Forest Floor and Woodsmoke, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #697e5d in 6 real palettes, including Wellness and Riverbed, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #697e5d in 5 real palettes, including Netflix's brand system and Coinbase's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Goldenrod #daa520
shippedGoldenrod is paired with #697e5d in 5 real palettes, including Harvest and Noir Beauty, as the accent — a combination designers have actually shipped, not a computed rotation.
Peru #cd853f
shippedPeru is paired with #697e5d in 4 real palettes, including Woodsmoke and Coffee Bar, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Rust #b7410e
shippedRust is paired with #697e5d in 4 real palettes, including Gallery and Harvest, as the accent — a combination designers have actually shipped, not a computed rotation.
Medium Purple #9370db
complementaryMedium Purple sits directly opposite #697e5d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #697e5d
Tints & shades
Harmonies
Contrast
| #697e5d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.43:1 | fail | pass | fail | |
Aaon black | 4.74:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697e5d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Forest Floor
Open in tool →Moss and bark with a mushroom-cap amber — grounded and quiet, made for long-form nature content.
Mushroom
Open in tool →Taupe, oat and a sage accent — the quiet earth palette: almost neutral, with just enough colour to feel alive.
mcpConnect your agent — build around #697e5d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #697e5d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/697e5d-a9bea2-644edf-1f2d20-f0f1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md