Forest Floor
Open in tool →Moss and bark with a mushroom-cap amber — grounded and quiet, made for long-form nature content.
Color
#697d54
#697d54
hex
#697d54rgb
rgb(105, 125, 84)hsl
hsl(89, 20%, 41%)oklch
oklch(0.562 0.065 129.4)Closest name: Beyond the Pines (#688049)Relative luminance 0.1831
Colors that go with #697d54
Charcoal, Slate Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #697d54: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Slate Blue #6a5acd
complementaryshippedSlate Blue sits directly opposite #697d54 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shippedChampagne is paired with #697d54 in 5 real palettes, including Forest Floor and Woodsmoke, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #697d54 in 5 real palettes, including Wellness and Riverbed, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #697d54 in 8 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #697d54 in 7 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Dodger Blue #1e90ff
shippedDodger Blue is paired with #697d54 in 4 real palettes, including Spline's brand system and Miro's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Peru #cd853f
shippedPeru is paired with #697d54 in 4 real palettes, including Woodsmoke and Coffee Bar, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #697d54
Tints & shades
Harmonies
Contrast
| #697d54 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.5:1 | pass | pass | fail |
|
Aaon black | 4.66:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697d54 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #697d54
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #697d54 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/697d54-adbea2-4e4edf-212d1f-f1f1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md