Color

#697bdd

#697bdd
hex#697bdd
rgbrgb(105, 123, 221)
hslhsl(231, 63%, 64%)
oklchoklch(0.615 0.149 273.4)
Closest name: Pan Purple (#657aef)Relative luminance 0.2239

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ddcc69

#69b5dd · #9269dd

#dd697b · #7bdd69

Split-complementary

Open in tool →

#dd9269 · #b5dd69

#dd69b5 · #ddcc69 · #69dd92

Contrast

#697bdd as textRatioAAAA largeAAAFix
Aaon white
3.83:1failpassfail
  • AA: use #596cd9 as the text (4.59:1)
  • AAA: use #2f47d0 as the text (7.16:1)
  • AA: or shift the background to #1a1a1a (4.54:1)
Aaon black
5.48:1passpassfail
  • AAA: use #8291e3 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697bdd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697bdd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697bdd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697bdd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697bdd-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md