Color

#697b4c

#697b4c
hex#697b4c
rgbrgb(105, 123, 76)
hslhsl(83, 24%, 39%)
oklchoklch(0.556 0.072 125.7)
Closest name: Beyond the Pines (#688049)Relative luminance 0.1769

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5e4c7b

#7b764c · #517b4c

#4c697b · #7b4c69

Split-complementary

Open in tool →

#4c517b · #764c7b

#4c7b76 · #5e4c7b · #7b4c51

Contrast

#697b4c as textRatioAAAA largeAAAFix
Aaon white
4.63:1passpassfail
  • AAA: use #4e5c38 as the text (7.21:1)
Aaon black
4.54:1passpassfail
  • AAA: use #879e61 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697b4c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #697b4c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697b4c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697b4c-b0bea2-4e5ddf-222d1f-f1f0e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md