Color

#697b2d

#697b2d
hex#697b2d
rgbrgb(105, 123, 45)
hslhsl(74, 46%, 33%)
oklchoklch(0.551 0.106 121)
Closest name: Beyond the Pines (#688049)Relative luminance 0.1736

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#402d7b

#7b662d · #427b2d

#2d697b · #7b2d69

Split-complementary

Open in tool →

#2d427b · #662d7b

#2d7b66 · #402d7b · #7b2d42

Contrast

#697b2d as textRatioAAAA largeAAAFix
Aaon white
4.7:1passpassfail
  • AAA: use #4f5d22 as the text (7.19:1)
Aaon black
4.47:1failpassfail
  • AA: use #6c7f2f as the text (4.71:1)
  • AAA: use #89a03b as the text (7.16:1)
  • AA: or shift the background to #fcfcfc (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697b2d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #697b2d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697b2d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697b2d-b4bea2-4e72df-242d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md