Color

#697b24

#697b24
hex#697b24
rgbrgb(105, 123, 36)
hslhsl(72, 55%, 31%)
oklchoklch(0.551 0.113 120.4)
Closest name: Enchanted Forest (#5c821a)Relative luminance 0.173

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#35247b

#7b6024 · #3e7b24

#24697b · #7b2469

Split-complementary

Open in tool →

#243e7b · #60247b

#247b60 · #35247b · #7b243e

Contrast

#697b24 as textRatioAAAA largeAAAFix
Aaon white
4.71:1passpassfail
  • AAA: use #4e5b1a as the text (7.41:1)
Aaon black
4.46:1failpassfail
  • AA: use #6d7e25 as the text (4.66:1)
  • AAA: use #8ba22f as the text (7.31:1)
  • AA: or shift the background to #fafafa (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697b24 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #697b24
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697b24 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697b24-b5bea2-4e77df-242d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md