Color

#697a66

#697a66
hex#697a66
rgbrgb(105, 122, 102)
hslhsl(111, 9%, 44%)
oklchoklch(0.56 0.036 140.9)
Closest name: Ecological (#677f70)Relative luminance 0.1788

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77667a

#737a66 · #667a6d

#66697a · #7a6669

Split-complementary

Open in tool →

#6d667a · #7a6673

#66737a · #77667a · #7a6d66

Contrast

#697a66 as textRatioAAAA largeAAAFix
Aaon white
4.59:1passpassfail
  • AAA: use #4f5c4d as the text (7.07:1)
Aaon black
4.58:1passpassfail
  • AAA: use #8a9b87 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697a66 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#697a66 reads as muted, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697a66
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697a66 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697a66-a3bea2-834edf-1f2d23-eef1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md