Indigo SaaS
Open in tool →The dependable indigo-and-emerald B2B pairing: indigo for primary actions, emerald reserved for success states.
Color
#697986
#697986
hex
#697986rgb
rgb(105, 121, 134)hsl
hsl(207, 12%, 47%)oklch
oklch(0.568 0.028 242.7)Closest name: Citadel (#6a7f8b)Relative luminance 0.184
Colors that go with #697986
Charcoal, Amber and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #697986 without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #697986 in 4 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Midnight Luxe put Champagne beside #697986, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #697986: 5 real palettes, including Ink & Paper and Fintech Trust, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #697986: 7 real palettes, including Riverbed and Atelier, as the accent.
Crimson #dc143c
shippedCrimson is paired with #697986 in 10 real palettes, including Retro Pop and Redfin's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #697986: 12 real palettes, including Campus and Discover's brand system, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #697986: 4 real palettes, including Newsprint and Wendy's's brand system, as the lead colour.
Real palettes that use #697986
Tints & shades
Harmonies
Contrast
| #697986 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.49:1 | fail | pass | fail | |
Aaon black | 4.68:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697986 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #697986
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #697986 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/697986-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md