Color

#697796

#697796
hex#697796
rgbrgb(105, 119, 150)
hslhsl(221, 18%, 50%)
oklchoklch(0.569 0.051 265.8)
Closest name: Flying Carpet (#787489)Relative luminance 0.184

Colors that go with #697796

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #697796

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#968869

#698e96 · #716996

#966977 · #779669

Split-complementary

Open in tool →

#967169 · #8e9669

#96698e · #968869 · #699671

Contrast

#697796 as textRatioAAAA largeAAAFix
Aaon white
4.49:1failpassfail
  • AA: use #667593 as the text (4.63:1)
  • AAA: use #4d586f as the text (7.14:1)
  • AA: or shift the background to #050505 (4.54:1)
Aaon black
4.68:1passpassfail
  • AAA: use #8d98b0 as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697796 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #697796
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697796 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697796-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md