Color

#697496

#697496
hex#697496
rgbrgb(105, 116, 150)
hslhsl(225, 18%, 50%)
oklchoklch(0.563 0.054 270.7)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.177

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#968b69

#698b96 · #746996

#966974 · #749669

Split-complementary

Open in tool →

#967469 · #8b9669

#96698b · #968b69 · #699674

Contrast

#697496 as textRatioAAAA largeAAAFix
Aaon white
4.63:1passpassfail
  • AAA: use #4f5872 as the text (7.07:1)
Aaon black
4.54:1passpassfail
  • AAA: use #8d95b0 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697496 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #697496
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697496 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697496-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md