Color

#698b96

#698b96
hex#698b96
rgbrgb(105, 139, 150)
hslhsl(195, 18%, 50%)
oklchoklch(0.615 0.042 219.7)
Closest name: lightslategray (#778899)Relative luminance 0.2367

Colors that go with #698b96

Charcoal, Copper and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #698b96

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#967469

#69968b · #697496

#96698b · #8b9669

Split-complementary

Open in tool →

#966974 · #968b69

#8b6996 · #967469 · #749669

Contrast

#698b96 as textRatioAAAA largeAAAFix
Aaon white
3.66:1failpassfail
  • AA: use #5c7a84 as the text (4.59:1)
  • AAA: use #455c63 as the text (7.08:1)
  • AA: or shift the background to #1f1f1f (4.5:1)
Aaon black
5.73:1passpassfail
  • AAA: use #7e9ba5 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #698b96 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #698b96
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #698b96 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/698b96-9cb5c4-df4e70-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md