Color

#69723b

#69723b
hex#69723b
rgbrgb(105, 114, 59)
hslhsl(70, 32%, 34%)
oklchoklch(0.531 0.078 116.8)
Closest name: Crocodile Style (#767437)Relative luminance 0.1535

Colors that go with #69723b

Charcoal, Royal Blue and Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #69723b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#443b72

#72603b · #4d723b

#3b6972 · #723b69

Split-complementary

Open in tool →

#3b4d72 · #603b72

#3b7260 · #443b72 · #723b4d

Contrast

#69723b as textRatioAAAA largeAAAFix
Aaon white
5.16:1passpassfail
  • AAA: use #545b2f as the text (7.21:1)
Aaon black
4.07:1failpassfail
  • AA: use #727d40 as the text (4.72:1)
  • AAA: use #919e51 as the text (7.21:1)
  • AA: or shift the background to #f0f0f0 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #69723b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #69723b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #69723b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/69723b-b6bea2-4e7cdf-252d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md