Color

#697196

#697196
hex#697196
rgbrgb(105, 113, 150)
hslhsl(229, 18%, 50%)
oklchoklch(0.556 0.058 274.9)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1702

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#968e69

#698896 · #776996

#966971 · #719669

Split-complementary

Open in tool →

#967769 · #889669

#966988 · #968e69 · #699677

Contrast

#697196 as textRatioAAAA largeAAAFix
Aaon white
4.77:1passpassfail
  • AAA: use #4f5672 as the text (7.23:1)
Aaon black
4.4:1failpassfail
  • AA: use #6c7499 as the text (4.6:1)
  • AAA: use #9096b2 as the text (7.19:1)
  • AA: or shift the background to #fafafa (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697196 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #697196
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697196 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697196-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md