Color

#968e69

#968e69
hex#968e69
rgbrgb(150, 142, 105)
hslhsl(49, 18%, 50%)
oklchoklch(0.644 0.053 97.4)
Closest name: Bullfrog (#8a966a)Relative luminance 0.2685

Colors that go with #968e69

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968e69

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#697196

#967769 · #889669

#69968e · #8e6996

Split-complementary

Open in tool →

#698896 · #776996

#699677 · #697196 · #966988

Contrast

#968e69 as textRatioAAAA largeAAAFix
Aaon white
3.3:1failpassfail
  • AA: use #7b7456 as the text (4.69:1)
  • AAA: use #5d5841 as the text (7.15:1)
  • AA: or shift the background to #262626 (4.59:1)
Aaon black
6.37:1passpassfail
  • AAA: use #9f9775 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968e69 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#968e69 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968e69
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968e69 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968e69-c4c19c-4eaedf-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md