Color

#697123

#697123
hex#697123
rgbrgb(105, 113, 35)
hslhsl(66, 53%, 29%)
oklchoklch(0.526 0.101 114.9)
Closest name: Crocodile Style (#767437)Relative luminance 0.1493

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2b2371

#715223 · #427123

#236971 · #712369

Split-complementary

Open in tool →

#234271 · #522371

#237152 · #2b2371 · #712342

Contrast

#697123 as textRatioAAAA largeAAAFix
Aaon white
5.27:1passpassfail
  • AAA: use #545a1c as the text (7.35:1)
Aaon black
3.99:1failpassfail
  • AA: use #747d26 as the text (4.7:1)
  • AAA: use #919c30 as the text (7:1)
  • AA: or shift the background to #f0f0f0 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697123 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697123 reads as dark, luxury, bold. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697123
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697123 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697123-b8bea2-4e86df-262d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md