Color

#69704c

#69704c
hex#69704c
rgbrgb(105, 112, 76)
hslhsl(72, 19%, 37%)
oklchoklch(0.529 0.054 117.2)
Closest name: Beat Around the Bush (#6e6a44)Relative luminance 0.1511

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#544c70

#70664c · #57704c

#4c6970 · #704c69

Split-complementary

Open in tool →

#4c5770 · #664c70

#4c7066 · #544c70 · #704c57

Contrast

#69704c as textRatioAAAA largeAAAFix
Aaon white
5.22:1passpassfail
  • AAA: use #555b3e as the text (7.11:1)
Aaon black
4.02:1failpassfail
  • AA: use #727953 as the text (4.58:1)
  • AAA: use #909a6a as the text (7.02:1)
  • AA: or shift the background to #f0f0f0 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #69704c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #69704c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #69704c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/69704c-b5bea2-4e77df-242d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md