Color

#696e49

#696e49
hex#696e49
rgbrgb(105, 110, 73)
hslhsl(68, 20%, 36%)
oklchoklch(0.524 0.055 114.6)
Closest name: Beat Around the Bush (#6e6a44)Relative luminance 0.1464

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e496e

#6e6149 · #576e49

#49696e · #6e4969

Split-complementary

Open in tool →

#49576e · #61496e

#496e61 · #4e496e · #6e4957

Contrast

#696e49 as textRatioAAAA largeAAAFix
Aaon white
5.35:1passpassfail
  • AAA: use #55593b as the text (7.3:1)
Aaon black
3.93:1failpassfail
  • AA: use #757a52 as the text (4.66:1)
  • AAA: use #949b69 as the text (7.15:1)
  • AA: or shift the background to #ededed (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696e49 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #696e49
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696e49 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696e49-b7bea2-4e81df-252d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md