Color

#696d96

#696d96
hex#696d96
rgbrgb(105, 109, 150)
hslhsl(235, 18%, 50%)
oklchoklch(0.548 0.064 279.7)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1614

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#969369

#698396 · #7c6996

#96696c · #6c9669

Split-complementary

Open in tool →

#967c69 · #839669

#966983 · #969369 · #69967c

Contrast

#696d96 as textRatioAAAA largeAAAFix
Aaon white
4.97:1passpassfail
  • AAA: use #525575 as the text (7.2:1)
Aaon black
4.23:1failpassfail
  • AA: use #6f729b as the text (4.56:1)
  • AAA: use #9395b4 as the text (7.2:1)
  • AA: or shift the background to #f5f5f5 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696d96 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #696d96
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696d96 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696d96-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md