Color

#698396

#698396
hex#698396
rgbrgb(105, 131, 150)
hslhsl(205, 18%, 50%)
oklchoklch(0.597 0.042 240.1)
Closest name: Slate Gray (#708090)Relative luminance 0.2144

Colors that go with #698396

Charcoal, Copper and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#967c69

#699693 · #696c96

#966983 · #839669

Split-complementary

Open in tool →

#96696c · #969369

#936996 · #967c69 · #6c9669

Contrast

#698396 as textRatioAAAA largeAAAFix
Aaon white
3.97:1failpassfail
  • AA: use #60798a as the text (4.57:1)
  • AAA: use #475966 as the text (7.27:1)
  • AA: or shift the background to #171717 (4.51:1)
Aaon black
5.29:1passpassfail
  • AAA: use #849aa9 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #698396 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #698396
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #698396 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/698396-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md