Color

#696d50

#696d50
hex#696d50
rgbrgb(105, 109, 80)
hslhsl(68, 15%, 37%)
oklchoklch(0.523 0.044 114.3)
Closest name: Bancha (#666a47)Relative luminance 0.1452

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#54506d

#6d6250 · #5b6d50

#50696d · #6d5069

Split-complementary

Open in tool →

#505b6d · #62506d

#506d62 · #54506d · #6d505b

Contrast

#696d50 as textRatioAAAA largeAAAFix
Aaon white
5.38:1passpassfail
  • AAA: use #585b43 as the text (7.02:1)
Aaon black
3.9:1failpassfail
  • AA: use #747859 as the text (4.57:1)
  • AAA: use #949975 as the text (7.07:1)
  • AA: or shift the background to #ebebeb (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696d50 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #696d50
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696d50 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696d50-b7bea2-4e81df-252d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md