Color

#696d2c

#696d2c
hex#696d2c
rgbrgb(105, 109, 44)
hslhsl(64, 42%, 30%)
oklchoklch(0.517 0.088 112.3)
Closest name: Garden Weed (#786e38)Relative luminance 0.1412

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#312c6d

#6d512c · #486d2c

#2c686d · #6d2c68

Split-complementary

Open in tool →

#2c486d · #512c6d

#2c6d51 · #312c6d · #6d2c48

Contrast

#696d2c as textRatioAAAA largeAAAFix
Aaon white
5.49:1passpassfail
  • AAA: use #575b25 as the text (7.17:1)
Aaon black
3.82:1failpassfail
  • AA: use #767b32 as the text (4.65:1)
  • AAA: use #969c40 as the text (7.13:1)
  • AA: or shift the background to #ebebeb (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696d2c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#696d2c reads as dark, luxury, bold. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696d2c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696d2c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696d2c-b9bea2-4e8adf-262d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md