Color
#696cb5
#696cb5rgb(105, 108, 181)hsl(238, 34%, 56%)oklch(0.561 0.112 280.4)Colors that go with #696cb5
Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #696cb5: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #696cb5: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #696cb5 in 10 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent.
Blue #0000ff
shipped6 real palettes, including Pixar's brand system and Qualcomm's brand system put Blue beside #696cb5, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #696cb5: 8 real palettes, including Fintech Trust and General Mills's brand system, as the lead colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #696cb5: 4 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #696cb5 in 14 real palettes, including Marvel's brand system and Netflix's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #696cb5: 6 real palettes, including Astro's brand system and Calm's brand system, as the supporting colour.
Real palettes that use #696cb5
Tints & shades
Harmonies
Contrast
| #696cb5 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.76:1 | pass | pass | fail |
|
Aaon black | 4.41:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696cb5 as the background.
Brands using this color
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #696cb5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/696cb5-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md