Color

#696cab

#696cab
hex#696cab
rgbrgb(105, 108, 171)
hslhsl(237, 28%, 54%)
oklchoklch(0.556 0.097 280.7)
Closest name: Loch Ness (#5f6db0)Relative luminance 0.1667

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aba769

#698dab · #8669ab

#ab696c · #6cab69

Split-complementary

Open in tool →

#ab8669 · #8dab69

#ab698d · #aba769 · #69ab86

Contrast

#696cab as textRatioAAAA largeAAAFix
Aaon white
4.85:1passpassfail
  • AAA: use #4f528c as the text (7.2:1)
Aaon black
4.33:1failpassfail
  • AA: use #6c6fac as the text (4.51:1)
  • AAA: use #9092c1 as the text (7.07:1)
  • AA: or shift the background to #f7f7f7 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696cab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #696cab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696cab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696cab-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md