Color
#696c8c
#696c8crgb(105, 108, 140)hsl(235, 14%, 48%)oklch(0.541 0.05 280.4)Colors that go with #696c8c
Charcoal, Amber and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #696c8c: softer than #000 and cool enough to feel like part of the same palette.
Amber #ffbf00
shippedAmber is paired with #696c8c in 5 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour.
Champagne #f7e7ce
shipped6 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #696c8c, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #696c8c: 6 real palettes, including Fintech Trust and Ink & Paper, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #696c8c: 6 real palettes, including Dusk and Riverbed, as the accent.
Crimson #dc143c
shippedCrimson is paired with #696c8c in 12 real palettes, including Retro Pop and Marvel's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #696c8c: 10 real palettes, including Campus and The New York Times's brand system, as the lead colour.
Dark Olive Green #556b2f
complementaryDark Olive Green sits directly opposite #696c8c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #696c8c
Tints & shades
Harmonies
Contrast
| #696c8c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.09:1 | pass | pass | fail |
|
Aaon black | 4.12:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696c8c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #696c8c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/696c8c-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md