Color

#696bab

#696bab
hex#696bab
rgbrgb(105, 107, 171)
hslhsl(238, 28%, 54%)
oklchoklch(0.554 0.099 281.3)
Closest name: Loch Ness (#5f6db0)Relative luminance 0.1646

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aba869

#698cab · #8869ab

#ab696b · #6bab69

Split-complementary

Open in tool →

#ab8869 · #8cab69

#ab698c · #aba869 · #69ab88

Contrast

#696bab as textRatioAAAA largeAAAFix
Aaon white
4.89:1passpassfail
  • AAA: use #515390 as the text (7.02:1)
Aaon black
4.29:1failpassfail
  • AA: use #6f71ae as the text (4.65:1)
  • AAA: use #9092c1 as the text (7.07:1)
  • AA: or shift the background to #f7f7f7 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696bab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #696bab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696bab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696bab-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md