Color

#696b72

#696b72
hex#696b72
rgbrgb(105, 107, 114)
hslhsl(227, 4%, 43%)
oklchoklch(0.528 0.011 273.2)
Closest name: Batman (#656e72)Relative luminance 0.1473

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#727069

#697072 · #6c6972

#72696b · #6b7269

Split-complementary

Open in tool →

#726c69 · #707269

#726970 · #727069 · #69726c

Contrast

#696b72 as textRatioAAAA largeAAAFix
Aaon white
5.32:1passpassfail
  • AAA: use #56575d as the text (7.2:1)
Aaon black
3.95:1failpassfail
  • AA: use #73757d as the text (4.57:1)
  • AAA: use #95979d as the text (7.19:1)
  • AA: or shift the background to #ededed (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696b72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#696b72 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696b72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696b72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696b72-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md