Color

#696a2f

#696a2f
hex#696a2f
rgbrgb(105, 106, 47)
hslhsl(61, 39%, 30%)
oklchoklch(0.51 0.081 109.8)
Closest name: Beat Around the Bush (#6e6a44)Relative luminance 0.1352

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#302f6a

#6a4d2f · #4c6a2f

#2f696a · #6a2f69

Split-complementary

Open in tool →

#2f4c6a · #4d2f6a

#2f6a4d · #302f6a · #6a2f4c

Contrast

#696a2f as textRatioAAAA largeAAAFix
Aaon white
5.67:1passpassfail
  • AAA: use #585927 as the text (7.31:1)
Aaon black
3.7:1failpassfail
  • AA: use #777935 as the text (4.57:1)
  • AAA: use #9a9c44 as the text (7.21:1)
  • AA: or shift the background to #e6e6e6 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696a2f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#696a2f reads as dark, luxury, bold. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696a2f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696a2f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696a2f-babea2-4e92df-272d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md