Color

#696244

#696244
hex#696244
rgbrgb(105, 98, 68)
hslhsl(49, 21%, 34%)
oklchoklch(0.495 0.045 96.6)
Closest name: Eat Your Greens (#696845)Relative luminance 0.1216

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#444b69

#695044 · #5d6944

#446962 · #624469

Split-complementary

Open in tool →

#445d69 · #504469

#446950 · #444b69 · #69445d

Contrast

#696244 as textRatioAAAA largeAAAFix
Aaon white
6.12:1passpassfail
  • AAA: use #5d573c as the text (7.26:1)
Aaon black
3.43:1failpassfail
  • AA: use #7f7653 as the text (4.62:1)
  • AAA: use #a0976e as the text (7.15:1)
  • AA: or shift the background to #dedede (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696244 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#696244 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696244
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696244 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696244-c4c19c-4eaedf-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md