Color

#696017

#696017
hex#696017
rgbrgb(105, 96, 23)
hslhsl(53, 64%, 25%)
oklchoklch(0.484 0.091 102.1)
Closest name: Ayahuasca Vine (#665500)Relative luminance 0.1143

Colors that go with #696017

Charcoal, Denim and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #696017

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#172069

#693617 · #496917

#17695f · #5f1769

Split-complementary

Open in tool →

#174969 · #361769

#176936 · #172069 · #691749

Contrast

#696017 as textRatioAAAA largeAAAFix
Aaon white
6.39:1passpassfail
  • AAA: use #605715 as the text (7.31:1)
Aaon black
3.29:1failpassfail
  • AA: use #82761c as the text (4.56:1)
  • AAA: use #a79825 as the text (7.16:1)
  • AA: or shift the background to #d9d9d9 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696017 as the background.

Brands using this color

Fonts for this mood

#696017 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696017
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696017 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696017-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md