Color

#694953

#694953
hex#694953
rgbrgb(105, 73, 83)
hslhsl(341, 18%, 35%)
oklchoklch(0.444 0.046 358.7)
Closest name: Eggplant (#614051)Relative luminance 0.0839

Colors that go with #694953

Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #694953

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49695f

#694963 · #694f49

#536949 · #495369

Split-complementary

Open in tool →

#49694f · #496369

#636949 · #49695f · #4f4969

Contrast

#694953 as textRatioAAAA largeAAAFix
Aaon white
7.84:1passpasspassPasses AAA — no fix needed.
Aaon black
2.68:1failfailfail
  • AA: use #966977 as the text (4.58:1)
  • AAA: use #b08d98 as the text (7.11:1)
  • AA: or shift the background to #c7c7c7 (4.64:1)
  • AAA: or shift the background to #f2f2f2 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #694953 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#694953 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #694953
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #694953 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/694953-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md