Color
#69494d
#69494drgb(105, 73, 77)hsl(353, 18%, 35%)oklch(0.442 0.044 10.7)Colors that go with #69494d
Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #69494d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #69494d, as the surface under it.
Copper #b87333
shippedDesigners have shipped Copper with #69494d: 5 real palettes, including Bramble and Bakery, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #69494d: 4 real palettes, including HP's brand system and Hinge's brand system, as the accent.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #69494d: 4 real palettes, including Nursery and Stone, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #69494d in 5 real palettes, including Console Light and Subaru's brand system, as the lead colour.
Rust #b7410e
shippedRust shows up next to #69494d in 4 real palettes, including Magazine Ochre and IHG's brand system, as the lead colour.
Cream #fffdd0
neutralCream is the surface #69494d wants: a warm off-white that shares its undertone, so #69494d reads softer on it than on pure white.
Real palettes that use #69494d
Tints & shades
Harmonies
Contrast
| #69494d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.89:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.66:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #69494d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#69494d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #69494d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/69494d-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md