Color

#6723cd

#6723cd
hex#6723cd
rgbrgb(103, 35, 205)
hslhsl(264, 71%, 47%)
oklchoklch(0.469 0.233 292.9)
Closest name: Blurple (#5539cc)Relative luminance 0.0849

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#89cd23

#2334cd · #bc23cd

#cd6723 · #23cd67

Split-complementary

Open in tool →

#cdbc23 · #34cd23

#cd2334 · #89cd23 · #23cdbc

Contrast

#6723cd as textRatioAAAA largeAAAFix
Aaon white
7.78:1passpasspassPasses AAA — no fix needed.
Aaon black
2.7:1failfailfail
  • AA: use #8d55e2 as the text (4.53:1)
  • AAA: use #ab81ea as the text (7.06:1)
  • AA: or shift the background to #c7c7c7 (4.6:1)
  • AAA: or shift the background to #f5f5f5 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #6723cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#6723cd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #6723cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #6723cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/6723cd-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md