# #6723cd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#6723cd`
- RGB: rgb(103, 35, 205)
- HSL: hsl(264, 71%, 47%)
- OKLCH: oklch(0.469 0.233 292.9)
- Relative luminance: 0.0849
- Nearest named color: Blurple (#5539cc, Δ 4.224) — https://brandsweets.com/colors/blurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/6723cd

## Tints & shades

- Tints (toward white): #732edc, #8243df, #9059e3, #9f6fe7, #b089eb, #bf9fef, #cdb5f2, #dccbf6, #ebe0fa, #f9f6fe
- Shades (toward black): #5e20bc, #531ca6, #4a1994, #421683, #391371, #2e105c, #250d4a, #1c0a39, #120623, #090311

## Harmonies

- Complementary: #89cd23
- Analogous: #2334cd, #bc23cd
- Triadic: #cd6723, #23cd67
- Split-complementary: #cdbc23, #34cd23
- Tetradic: #cd2334, #89cd23, #23cdbc

## Colors that go with #6723cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #6723cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Campus (https://brandsweets.com/palettes/friendly#campus), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #6723cd: 4 real palettes, including Linkedin's brand system and Slack's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Slack (https://brandsweets.com/colors/brands/slack-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #6723cd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/royalblue
- **Tomato** #ff6347 [pool] — 4 real palettes, including GitLab's brand system and Etsy's brand system put Tomato beside #6723cd, as the lead colour. Seen in: GitLab (https://brandsweets.com/colors/brands/gitlab), Etsy (https://brandsweets.com/colors/brands/etsy-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #6723cd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #6723cd: 3 real palettes, including Zillow's brand system and Unilever's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #6723cd: 3 real palettes, including Kraken's brand system and Render's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Render (https://brandsweets.com/colors/brands/render-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Kraken's brand system and Purina Pro Plan's brand system put Midnight Blue beside #6723cd, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.78:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.7:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8d55e2 (4.53:1); AA: background → #c7c7c7 (4.6:1); AAA: text → #ab81ea (7.06:1); AAA: background → #f5f5f5 (7.14:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/6723cd-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#6723cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.