Color
#663f9d
#663f9drgb(102, 63, 157)hsl(265, 43%, 43%)oklch(0.461 0.148 299.7)Colors that go with #663f9d
Charcoal, Royal Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #663f9d: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #663f9d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped4 real palettes, including Zillow's brand system and Pixar's brand system put Blue beside #663f9d, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #663f9d in 8 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #663f9d: 9 real palettes, including Slack's brand system and Linkedin's brand system, as the lead colour.
Midnight Blue #191970
shipped10 real palettes, including Kraken's brand system and Paramount+'s brand system put Midnight Blue beside #663f9d, as the lead colour.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #663f9d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Taupe #483c32
shippedTaupe is paired with #663f9d in 4 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour.
Real palettes that use #663f9d
Tints & shades
Harmonies
Contrast
| #663f9d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.6:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.76:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #663f9d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#663f9d reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #663f9d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/663f9d-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md