Clay & Linen
Open in tool →Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Color
#656642rgb(101, 102, 66)hsl(62, 21%, 33%)oklch(0.5 0.053 109.5)Charcoal, Slate Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal is the body-text near-black for #656642: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Slate Blue sits directly opposite #656642 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne is paired with #656642 in 6 real palettes, including BrandSweets's brand system and Forest Floor — a combination designers have actually shipped, not a computed rotation.
Copper is paired with #656642 in 5 real palettes, including Clay & Linen and Riverbed, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Crimson is paired with #656642 in 4 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Denim is paired with #656642 in 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Peru is paired with #656642 in 4 real palettes, including Coffee Bar and Woodsmoke, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Royal Blue is paired with #656642 in 5 real palettes, including GitHub's brand system and Console Light, as the accent — a combination designers have actually shipped, not a computed rotation.
| #656642 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.94:1 | pass | pass | fail |
|
Aaon black | 3.53:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #656642 as the background.
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #656642 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/656642-babea2-4e8fdf-272d1f-f1eee9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md