Color

#653fa2

#653fa2
hex#653fa2
rgbrgb(101, 63, 162)
hslhsl(263, 44%, 44%)
oklchoklch(0.463 0.154 297.8)
Closest name: rebeccapurple (#663399)Relative luminance 0.0893

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7ca23f

#3f4aa2 · #963fa2

#a2653f · #3fa265

Split-complementary

Open in tool →

#a2963f · #4aa23f

#a23f4a · #7ca23f · #3fa296

Contrast

#653fa2 as textRatioAAAA largeAAAFix
Aaon white
7.54:1passpasspassPasses AAA — no fix needed.
Aaon black
2.79:1failfailfail
  • AA: use #8661c2 as the text (4.5:1)
  • AAA: use #a589d1 as the text (7.1:1)
  • AA: or shift the background to #c9c9c9 (4.55:1)
  • AAA: or shift the background to #f7f7f7 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #653fa2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#653fa2 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #653fa2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #653fa2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/653fa2-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md