Color
#5f368c
#5f368crgb(95, 54, 140)hsl(269, 44%, 38%)oklch(0.427 0.139 302.9)Colors that go with #5f368c
Charcoal, Royal Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #5f368c: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #5f368c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Crimson #dc143c
shippedCrimson is paired with #5f368c in 4 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #5f368c: 5 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour.
Midnight Blue #191970
shipped6 real palettes, including Kraken's brand system and First Snow put Midnight Blue beside #5f368c, as the lead colour.
Tomato #ff6347
shipped6 real palettes, including FedEx's brand system and Golden Hour put Tomato beside #5f368c, as the supporting colour.
Dark Olive Green #556b2f
complementaryDark Olive Green sits directly opposite #5f368c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped3 real palettes, including Zillow's brand system and CVS's brand system put Blue beside #5f368c, as the lead colour.
Real palettes that use #5f368c
Tints & shades
Harmonies
Contrast
| #5f368c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.78:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.39:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #5f368c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#5f368c reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #5f368c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/5f368c-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md